
TSG Consumer to Acquire EoS Fitness
TSG Consumer Partners, a leading specialist private equity firm focused exclusively on the consumer sector, today announced it has signed a definitive agreement to acquire EoS Fitness, a leading US operator of High Value. Low Price.® (HVLP) gyms. EoS Chief Executive Officer Rich Drengberg will continue to head the company with his tenured leadership team and will retain a vested interest in the go-forward company.
EoS is a rapidly growing gym chain with more than 175 gym locations open and on the way across the US and a goal to make fitness accessible to everyone. The company is redefining the fitness experience for consumers and their communities by providing spacious facilities, cutting-edge equipment, diverse class offerings and an emphasis on cleanliness and friendliness, all at affordable prices. EoS is led by Drengberg, with a deep, cohesive team of industry veterans at the helm.
"Partnering with EoS at this pivotal point in their journey opens exciting avenues for growth and innovation,” said Michael Layman, Managing Director at TSG Consumer. “With the help of their outstanding team, EoS has built a compelling brand that resonates with a broad member base, offering a low-priced premium experience at a time when more people than ever are focused on fitness. We look forward to supporting EoS through their next phase of growth."
"EoS is well known for its ability to deliver value without compromise,” said Adam Hemmer, Managing Director at TSG Consumer. “Their company-owned model enables best-in-class operations across locations, providing consumers with a high-quality and consistent experience that they love and trust. We’re excited to bring our resources to support their mission to create loyal, lifelong fans and exercise practitioners.”
“On behalf of my colleagues at BRS, we’d like to extend our congratulations to the EoS team,” said Rashad Rahman, Managing Director at BRS & Co. “Since originally investing in the business in 2014, we have worked closely alongside Rich and his leadership team to help scale the company into the fitness leader it is today, and we look forward to witnessing EoS’ continued growth and success in this next chapter.”