Star Mountain Fund Management, LLC is pleased to announce its exit through the Truelink Investment in Channel Factory. Truelink Capital is a Los Angeles–based private equity firm focused on Tech-Enabled Services and Industrials sectors. The transaction marks a successful exit for Star Mountain and other shareholders.

Founded in 2014 by Tony Chen, Channel Factory is a trusted partner to the world’s leading brands, agencies, and media buyers, delivering contextually targeted advertising solutions. Leveraging proprietary AI technology, Channel Factory helps advertisers maximize the efficiency of their digital media campaigns across YouTube, Meta, other walled gardens, and CTV. It ensures ads appear in brand-suitable, high-performing, and contextually relevant content.

Since Star Mountain’s investment, Channel Factory has successfully executed a number of valuable growth initiatives, including the expansion of its value proposition through strategic partnerships with Google and other social platforms, geographic expansion in Europe and Asia, and the professionalization of the management team, including the addition of experienced board members.

“We thank the team at Star Mountain Capital for their support and guidance. As our first institutional capital partner, they helped our business grow and expand globally as we leveraged their significant expertise in the Advertising and Marketing industry. We are excited they will continue to be a minority owner in Channel Factory’s next chapter of expansion,” said Channel Factory Founder and CEO Tony Chen.

“Since Star Mountain invested in Channel Factory, the company has been able to deliver outstanding growth and profitability. We’re proud to remain shareholders at Channel Factory in this new cycle and confident that they will achieve even more success,” said Bruce Eatroff, Star Mountain Managing Director.

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